Khadija.

Business Analyst | Continuous Improvement | Data & AI

Khadija Goudaha.

From Factory Floors to Intelligent Decision-Making

What I bring is the ability to understand both the operational reality and the system designed to improve it — then translate the gap between them into structured, digital solutions.

Download CVView Experience

Evidence — Measured Impact

Field-tested across industrial & digital environments

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Agile workshops

MS Health, 2025

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Requirements defined

MS Health, 2025

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Cycle time reduction

SOSIPO, 2021

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KPIs tracked

SOSIPO, 2021

Professional Evolution

Why this profile is different

An evolution from field reality to business clarity, then to digital intelligence.

My profile connects three complementary worlds: industrial operations, business analysis, and digital/data tools. This allows me to understand complex problems, structure them clearly, and support execution with measurable outcomes.

Industrial Foundation
Industrial Foundation

Industrial Foundation

Mechanical Engineering · Industrial Environments · Continuous Improvement

My background in mechanical engineering and continuous improvement built a strong foundation in systems thinking, operational reality, and structured problem-solving. Working in industrial environments taught me how processes behave under real constraints, where performance gaps, losses, and execution issues become visible.

Employer value

I understand operations in real conditions — not only on paper — including constraints, flows, KPIs, and measurable performance.

Proof

Coca-Cola · SOSIPO · Best Milk

Business & Process Structuring
Business & Process Structuring

Business & Process Structuring

Business Analysis · Requirements · Process Logic

My business analysis experience helped me translate operational complexity into clearer requirements, workflows, user needs, and structured decisions. This is where field observation becomes business clarity.

Employer value

I can turn messy business or operational needs into structured requirements, aligned workflows, and clear execution logic.

Proof

MShealth · Agile workshops · Requirements · User journeys · Business rules

Data & Intelligent Systems
Data & Intelligent Systems

Data & Intelligent Systems

Data Analytics · Dashboards · Automation · AI

I am now expanding this foundation through data analytics, dashboards, automation, and AI — using technology to make decisions more visible, measurable, and actionable.

Employer value

I can connect business needs with digital tools, dashboards, automation, and decision-support systems.

Proof

GIZ · Power BI · n8n · Python · AI projects

This is my edge: I combine operational field logic, business analysis structure, and digital/data tools to help teams clarify problems, organize execution, and make better decisions.

My Operating Framework

How I · Approach Problems.

Every challenge follows the same logic. Whether I'm analyzing a production process, defining business requirements, or building a dashboard, I follow a structured approach.

Four movements, run in sequence on every engagement — observation precedes structure, structure precedes design, and design is only complete once it is measured.

Phase 01

Observe

Understand reality before proposing solutions. Study processes, engage stakeholders, identify constraints, and uncover what data alone cannot reveal.

  • Field Reality
  • Process Mapping
  • Constraints
Phase 02

Structure

Transform complexity into clarity. Define requirements, map workflows, document business rules, and create alignment around objectives.

  • Requirements
  • Workflows
  • Business Rules
Phase 03

Design

Translate insight into execution. Build frameworks, dashboards, workflows, and solutions that enable action and measurable progress.

  • Dashboards
  • KPI Design
  • Automation
Phase 04

Measure

Validate results through evidence. Track outcomes, monitor performance, and ensure improvements deliver sustainable value.

  • Outcomes
  • Evidence
  • Improvement

This framework guides every initiative — from process improvement and business analysis to data-driven decision-making and AI exploration.

Experience

Selected engagements with measurable impact.

Five field engagements — each structured as context, challenge, approach, and measurable outcome.

MSHealth logo

MSHealth

Business Analyst & Front-End Developer

Casablanca · Oct – Nov 2025

Healthcare · Digital Health Platform
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Workshops
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Requirements
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Stakeholder groups
Context

Business analysis and front-end development internship at MS Health — a multi-stakeholder digital health initiative requiring clinical-to-technical translation across multiple user types and program structures.

Challenge

Align diverse clinical workflows, stakeholder needs, and regulatory constraints into a single platform architecture — defining requirements, designing the system, and contributing to its development under tight delivery windows.

Approach
01 · Discovery & requirements gathering
  • ›Contributed to 11+ Agile workshops across 5 stakeholder groups
  • ›Gathered and validated functional and business requirements
  • ›Translated operational workflows into functional requirements for a digital platform
02 · System & product design
  • ›Defined 50+ functional requirements and business rules
  • ›Designed user journeys and workflow architecture
  • ›Built role-based access model (6 user roles) with permissions logic
03 · Front-end development
  • ›Developed React.js components for authentication and dashboards
  • ›Built user management features and UI flows
  • ›Integrated front-end with backend APIs for data exchange
04 · Delivery & collaboration
  • ›Worked across business and technical teams throughout lifecycle
  • ›Ensured alignment between requirements, design, and implementation
  • ›Delivered build-ready system specifications and working modules
Outcomes
  • ✦100% requirements coverage across all 5 stakeholder groups
  • ✦Complete functional specifications delivered for both interfaces
  • ✦Role-based access architecture fully defined and documented
  • ✦Authentication module and user management features developed and functional
  • ✦Build-ready handoff delivered to the development team
Capabilities applied
Business AnalysisRequirements DefinitionUser StoriesAgileWorkshop FacilitationStakeholder ManagementReact.jsAPI IntegrationUX/UI DesignKPI DesignPMO

Foundational Pillars

Core Capabilities

Four pillars, each grounded in field evidence and a concrete toolkit.

Operational Excellence & Continuous Improvement

Operational Excellence &
Continuous Improvement

Lean, DMAIC, and root cause analysis applied to real industrial systems — from bottling lines to manufacturing processes. I've mapped losses, sized equipment, and built KPI frameworks on live production floors.

Evidence
Tools
Lean Six SigmaDMAICRoot Cause AnalysisAMDECKPI FrameworksProcess MappingTPMContinuous Improvement
Business Analysis & Requirements Engineering

Business Analysis &
Requirements Engineering

From stakeholder interviews to delivery-ready specifications. I translate messy operational and business needs into structured requirements, user stories, and process documentation that development teams can act on immediately.

Evidence
Tools
Requirements GatheringUser Stories & BacklogProcess Mapping & UMLWorkshop FacilitationGap AnalysisStakeholder ManagementFunctional AnalysisAcceptance Criteria
Agile Delivery & Project Coordination

Agile Delivery &
Project Coordination

Agile ceremonies, sprint planning, and cross-functional coordination across technical and operational teams. I bridge the gap between business requirements and development delivery — tracking progress, managing priorities, and keeping stakeholders aligned.

Evidence
Tools
Agile / ScrumJiraPMO & ReportingRoadmap PlanningCross-functional CoordinationRisk ManagementDelivery TrackingStakeholder Communication
Data Analysis, Automation & Digital Tools

Data Analysis, Automation
& Digital Tools

From raw data to decision-ready dashboards — and from manual processes to automated workflows. I build Power BI reports, write Python and SQL queries, automate with n8n, and develop React interfaces that make data accessible, not just visible. I also integrate AI tools into delivery and analysis workflows.

Evidence
Tools
Power BIPythonn8n AutomationReact.js / Next.jsSQLAI Tools IntegrationDashboard DesignData VisualizationExcel AdvancedPrompt Engineering

Education

Academic foundation & continuous learning

ENSAM Casablanca logo

2018 — 2021

ENSAM Casablanca

Mechanical Engineering Degree

New Product Design

EST Casablanca logo

2016 — 2018

EST Casablanca

DUT Mechanical Engineering & Manufacturing

NeuroSar logo

AUG 2025 — APR 2026

Neurocoaching & NLP — NeuroSar

Cognitive frameworks applied in stakeholder facilitation, behavioural change management, and high-performance team alignment.

Languages

Native

Arabic

Professional & personal communication

Bilingual

French

Business, academic & consulting contexts

Professional

English

Technical documentation & international collaboration

Multilingual delivery across operational, consulting, and technical environments.

Vision